As we work with demanding clients, we feel the need to be more precise, safe, and articulate to justify our creative decisions, otherwise we run the risk of not achieving compliance and acceptance of our proposal.
As professionals we can not allow progress whenever they submit a design, we can not sustain or justify our actions creative, first because this would cause left to the mercy of a possible avalanche of changes, which Once the workload doubled, making the project less profitable, secondly because we can unwittingly cementing a professional self-esteem, low-profile security and lacking character.
Defend our creative decisions is not just a matter of personality or character, but also the certainty of having done a responsible job, which we consider as many relevant considerations and guidelines.
Liability and professional ELOQUENCE sin of simplicity in our presentations and we hope that the design is sold by the same, without explanation or more, that’s a luxury that fewer and fewer can give us, as a way to stay ahead of the attempts of modifications is justify the technical and conceptual base of our creative work, stating the reasons beyond the graphical approach that led us to take the design decisions.
One of the obligations to become creative professionals is not to leave loose ends in our creative decisions, the reason being that motivates me to introduce 5 key ways to support your creative work and achieve customer satisfaction:
Make sure you know the priority of the design intent. Not having fully understood the priority intended design usually causes us to leave certain gaps in composition or visual communication. We must pay special attention to understand the main purpose of design as well as the environment in which they apply.
Build a “brief” of composition With the security of knowing the primary purpose of design, what follows is to identify and prioritize the elements and messages that lead us to achieve that purpose, building a brief composition (schema location and role of each communication element of the design) we can show the client before you begin designing, it really can save you hours of work to have an approved schematic composition.
Maintain a complete corporate image attachment to develop a creative discipline guides attached to the client’s corporate image, provides other technical tools to justify our creative decisions. For example in my own case, when I design a web interface, the primary color palette of my design is determined by the colors of the logo design , one reason that the client can not technically refute, unless terminated by saying that does not want those colors, period.
Although the company lacks a brand manual as such, there are always elements of corporate image that can give us some guidelines graphics, however not always the client’s intention to provide continuity to that style, so it is best that you make sure that their expectation.
Meet the customer’s style Often defend a design becomes an impossible task, if the style presented far from the customer’s style, here is no question that this good or bad or whether communication objectives are met or not, here is something as basic as a ” I do not like, sorry so busy “or” I do not like, I am very simple “and so on. That is why we must ensure through key questions about the graphical style and customer preference for the custom logo design & custom web design ; this will give us greater confidence that our work is carried on the right track.
Lean on the theory Design is art with purpose and is based on many techniques and theories that every good designer should know, some more than others. It is important to support us in typography and readability criteria, in theory and color schemes, visual impact, tracking, schematic, etc.
An important detail is to project this management theory from the first interview with the client, this will help build a relationship of respect and trust in our professional approach, after all, if they hire us is because we are the ones who know best, then be our obligation not to disappoint.
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